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Feeling desperate that his organization is crumbling, today Sammy Sportface took the wraps off the new branding logo for his Baby Boomer Brotherhood (BBB).
He felt the whole mission of the Brotherhood needed to be freshened up because interest in the cause – galvanizing, amusing, and inspiring the BBB – has cooled.
“It was time to give this whole campaign a new look and feel,” said Sportface. “The Sportface and Spars podcast was a complete bust. The Sportface Short Takes aren’t resonating. And no one’s feeling engaged with what this organization is trying to accomplish.”
Sportface has pulled together several tips for how you can use the logo in your own lives.
One: Take an electronic copy of this logo to your local tattoo parlor. Show it to the artist. And have him carve out a tattoo of his logo on both of your butt cheeks.
Two: Email a copy of the local to the head honcho of your local chapter of the American Association of Retired Persons. Ask to meet for a cup of coffee. Tell him or her you think this logo would be a nice conceptual re-imagining of the AARP into a more focused and streamlined organization. Tell them it’s a Baby Boomer Brotherhood group but women can join if but Sportface’s new book about Tom Brady for $2.99 plus shipping and handling.
Three: Paste a hard copy of the logo on your kitchen door. Every time you go to your fridge for chow, you can be inspired to galvanize, inspire and amuse the Baby Boomer Brotherhood. As you eat, you can look at your iPhone with a screen save of the logo. When you go to the bathroom, make sure the logo is pasted on the floor so while you sit there you can burn the image and mission deeply into your bowels.
Author Profile
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Sammy Sportface, a sports blogger, galvanizes, inspires, and amuses The Baby Boomer Brotherhood. And you can learn about his vision and join this group's Facebook page here:
Sammy Sportface Has a Vision -- Check It Out
Sammy Sportface -- The Baby Boomer Brotherhood Blog -- Facebook Page
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