Building Your Brand: 5 Strategic Paths To Stand Out In Market

Standing apart and getting noticed is a tough job in today’s marketplace. However, building a strong, authentic brand is key to attracting the right clientele and success that entails. This article provides five strong strategies for defining and backing your one-of-a-kind value convincingly yet honestly. Focusing on the basics of brand-making gives you an opportunity […]

Green Branding: 5 Ways Eco-Friendly Business Cards Elevate Your Sustainable Image

While exact numbers on paper business card pollution, deforestation, and greenhouse gas emissions are challenging, it is evident that paper manufacture and consumption have substantial adverse effects on the environment. Switching to digital business cards is one way to lessen these effects and encourage more eco-friendly company operations.   The paper industry is the fourth […]

Bewildering Business Professor Writes Unhappy “Happiness” Book

You’ve known two-faced hypocrites in business. You’ve encountered self-destructive people and mean cusses who destroy other people psychologically and emotionally with their cruel and unempathetic feedback. You’ve seen your share of pompous people who get angry when someone else shows up late for their meeting yet habitually saunter in late for meetings held by others. […]