Marketing

Use These 4 Forgotten Marketing Methods to Boost Your New Sports Business

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Marketing is a practice that has existed for as long as business itself. Entrepreneurs can only succeed by reaching their target audience with word of their products and services. As times change, business owners must constantly innovate to more effectively engage with the general public based on popular trends or interests. Many older marketing methods, therefore, fall out of style and are no longer relevant for a modern sports-related business. However, there are some mostly-forgotten marketing strategies that you can still utilize to great effect even today.

 

  1. Business Cards

Experienced professionals explain that business cards still matter in making a solid impression on potential clients and colleagues. Your card is a tangible representation of your service, and making that tangible connection helps solidify you in the memory of others. Be sure to present your business card when meeting your industry peers, or consider including it in any online orders that you ship out to customers.

 

Of course, the quality of your business card must meet expectations in order to preserve the other party’s perception of you. Use an accessible graphic design tool to create the perfect logo for your business card, and be sure to include a phone number or other contact information as well.

 

  1. Public Signage

Billboards, flyers, and even yard signs remain effective for advertising your business around the local area. You might even collaborate with other small business owners in your network to put up promotional signage in each other’s brick-and-mortar locations.

 

When it comes to traditional paper advertising, though, be aware that you only have a brief moment to make an impression as viewers walk or drive by. Including a catchy slogan in your design is a powerful way to ensure that passers-by will not forget about you. Imagine a simple tagline with rhyming, alliteration, or wordplay to help it stick in the mind.

 

  1. Traditional Mail

Marketing does not stop after a customer has made a transaction. Traditional mail can serve as a medium for staying connected with past customers to remind them about your business or inform them of new products or special sales. Going above and beyond to remind your clients of upcoming appointments is also sure to be well-received.

 

A simple postcard works well for reaching out to customers through the mail. Consider using new and interesting product photos on the face of your card or including limited-time coupons to incentivize repeat business.

 

  1. Hybrid Marketing

Hybrid marketing can refer to the combination of traditional print advertising in tandem with modern digital marketing solutions. One way that you can still utilize hybrid marketing is by promoting your online presence through physical media.

 

For example, you might start an industry blog discussing news or other relevant topics in the sports business so as to attract online traffic. You can then make your blog known through flyers or promotional displays at your physical storefront. You can create personalized banners for any platform with an online banner maker that provides tools you can use to create eye-catching imagery to improve your blog as well as social media pages or a YouTube channel.

 

The world of sports is steeped in tradition, but it is also constantly evolving so that fans and players alike can enjoy their favorite games to the fullest. As a business owner, you should also embrace both the old and the new to find the perfect recipe for your own success. When you find the marketing techniques that work best for you, your business will gain staying power for years to come.

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