Dak Prescott and Dez Bryant spent two seasons (2016, 2017) connecting for touchdowns on the playing field. Now, the former teammates have joined forces once again, but this time it’s in the world of business.
Prescott and Bryant aren’t alone in their venture though. Current Cowboys tight end Blake Jarwin, team legend Jason Witten, and former Denver Broncos wide receiver Demaryius Thomas are all investing in a Plano-based fitness startup Oxefit, which provides AI-powered exercise gear.
The company announced it closed a $12.5 million Series A funding round on Wednesday.
It will target elite athletes and consumers from the comfort of their own homes, as well as fitness clubs and rehabilitation centers. Oxefit uses advanced robotics and artificial intelligence to aid in strength training.
“As a professional athlete currently rehabbing from a significant injury, I see the unbelievable opportunity OxeFit affords athletes and their physicians and trainers to cater activities to their specific needs,” Prescott said in a statement. “Our bodies are our livelihood, and we must do everything we can to stay on the field and perform at the highest level. I believe OxeFit will change how athletes build strength and rehab from injuries, and I am excited to be a part of it.”
Co-founder, CEO, and Chairman of the Board Mohammed “Rab” Shanableh also released a statement about what Oxefit provides.
“There is tremendous untapped potential in leveraging technology to make strength training an easy and critical part of our daily health and fitness, whether optimizing an elite athlete’s performance, recovering from an injury, or advancing your personal wellness journey,” Shanableh said. “Having the support of investors who understand and can live out our mission is important to us and our commitment to providing a holistic, smarter experience to achieve wellness.”
Oxefit is set to launch its fitness equipment – the XP1 and XS1 – with a connected content ecosystem, OxeLife, later this year.