Photo Credit: D Magazine
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Good Good Golf faces a major crisis after a controversial advertisement sparked widespread backlash. The fallout also puts Callaway Golf in an uncomfortable position. The advertisement promoted a co-branded Callaway driver with Good Good Golf. However, the video quickly became a major problem for both companies. The ad featured Good Good co-founder Garrett Clark and creator Alexis Miestowski. Clark shoved Miestowski to the ground as she reached toward the driver. He then warned her not to touch his new driver.
The scene immediately drew criticism across the golf community. Many viewers said the advertisement trivialized violence against women. Others questioned how the commercial passed through multiple approval stages. Good Good later removed the advertisement from its social media platforms. Callaway also removed references to the controversial campaign. Both companies eventually issued apologies. Callaway CEO Chip Brewer admitted that his company approved the advertisement. Brewer called the approval a mistake and said Callaway takes the situation seriously. He also promised additional reviews of the company’s approval process.
Good Good Faces Serious Damage
The controversy creates a difficult situation for Good Good Golf. The company built its reputation around entertainment, golf, and a younger audience. Good Good has more than two million YouTube subscribers. Its content helped introduce golf to viewers outside traditional golf media. That audience now sits at the center of the controversy. Many consumers criticized the company across social media platforms. The criticism also goes beyond one advertisement. Several business relationships now face additional scrutiny.
Golf Galaxy and Dick’s Sporting Goods reportedly removed Good Good products. The retailers previously carried Good Good merchandise and the featured driver. The reported product removals create an immediate commercial problem for Good Good. Retail exposure plays an important role in reaching casual golf consumers. The Golf Channel also postponed the premiere of “Big Break x Good Good.” The postponement followed the withdrawal of a presenting sponsor. Meanwhile, the PGA Tour has questioned its relationship with Good Good. The company planned to sponsor an upcoming PGA Tour event in Austin. Those developments could create even larger problems for Good Good. The brand depends heavily on partnerships, exposure, and audience trust.
What Does This Mean for Callaway?
Callaway faces a different challenge because it has a much larger established business. The company also approved the advertisement before its release. That approval means Callaway cannot simply blame the controversy on Good Good. The company’s leadership has already accepted responsibility for the decision. The biggest concern involves consumer confidence. Some customers publicly said they planned to stop buying Callaway products. However, there is currently no public evidence proving that Callaway sales have fallen because of this controversy. That distinction matters when discussing the company’s financial impact.
The controversy could still hurt sales if the backlash continues. Golfers could avoid the co-branded driver or other Callaway products. Retailers could also become more cautious about future Good Good collaborations. That could limit the campaign’s reach and reduce future opportunities. Callaway has also removed the Good Good driver listing from its website. The driver remains available through Good Good’s own channels. Therefore, the immediate impact appears stronger on the partnership than Callaway’s overall business.
The Bigger Problem for Both Brands
The controversy creates another challenge for golf’s efforts to attract more women. Golf companies continue pushing initiatives designed to make the sport more welcoming. This advertisement sent a completely different message to many viewers. Critics argued that the imagery undermined those broader efforts. That creates reputational damage that money cannot quickly fix. Both companies now need to rebuild trust with customers. Good Good faces the larger identity problem. Its brand depends heavily on personality, humor, and social media engagement. Callaway faces an approval and corporate responsibility problem. The company must explain how the advertisement reached the public.
Both brands have already apologized. Still, apologies alone may not end the controversy. Good Good needs to show meaningful changes behind the scenes. Callaway must also demonstrate stronger oversight over future campaigns. The golf industry will likely watch those actions closely. Retailers and partners will also judge how both companies respond. For now, the controversy has not proven a major Callaway sales decline. Yet, it has clearly created commercial and reputational risks. Good Good faces even more immediate consequences through lost retail exposure. The brand also faces uncertainty surrounding important partnerships.
Ultimately, the controversial advertisement lasted less than a minute. Its consequences could last much longer. Good Good and Callaway wanted golfers talking about a new driver. Instead, they created a debate about judgment, marketing, and responsibility. Now, both companies must turn their apologies into action. Their next decisions could determine how quickly this controversy fades.
Author Profile
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Bradley Walker (VP) and Head of our Florida operations for NGSC Sports, bringing extensive experience across collegiate, professional, and amateur athletics. His coverage spans USF Athletics, including football, baseball, lacrosse, and softball, as well as University of Tampa baseball.
Bradley also provides coverage of minor league baseball with the Clearwater Threshers and Major League Baseball with the Tampa Bay Rays. On the national stage, he covers college football bowl games and conference championship matchups, along with premier golf events across the PGA Tour, LIV Golf, and LPGA Tour.
In addition to his reporting work, Bradley is the play-by-play announcer for Pinellas Park High School Patriots football, lending his voice and insight to Friday night lights.
He is also an active podcast host and contributor, serving as a host on The Walker Report, where he delivers in-depth sports analysis, interviews, and coverage across multiple levels of competition.
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