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Miami Dolphins Partnering with AARP Foundation

On Tuesday, Miami Dolphins announced their new partnership with the AARP Foundation. The Dolphins and AARP will collaborate to help adults 50 and older in South Florida who face challenges with income, hunger, isolation, and housing needs.

The five-year deal will mark the first time the AARP Foundation has teamed up with an NFL franchise.

“It’s a privilege to be the first NFL team to partner here and have this relationship with AARP Foundation on their national initiatives around hunger, income, housing and isolation, ”Dolphins President and CEO Tom Garfinkel said on Tuesday.”

As part of the new relationship, the Dolphins will have a media campaign, unique content and an event that will impact one of the four priorities (hunger, isolation, income, housing) of the AARP Foundation.

“As we do our work across this nation, we look for the best organizations,” said AARP Foundation President Lisa Marsh Ryerson.” “We’ve hit a touchdown in selecting the Dolphins to work with us because they are committed across the organization to help those in need and we’re going to work with the Dolphins, with the Members. Our ultimate goal is to develop a core of volunteers who know that it is their mission to improve the lives of 50-plus low-income Americans right here in South Florida.”

The first event will be held on September 20 at the Doctors Hospital Training Facility at Nova Southeastern University. It will be a meal-packing event that will also help address the issues of hunger facing adults age 50 and older. Many of the Miami Dolphins’ players, coaches, executives, fans and volunteers will work together with the goal to pack one million meals for older adults and families in the South Florida area.

On the following  day, the AARP Foundation will serve as the game-day sponsor for the September 21 game against the Kansas City Chiefs at Sun Life Stadium.

Throughout their partnership, the Dolphins will host a financial workshop for fans over 50 to address concerns of insufficient income among people 50 and older. The Dolphins will also those individuals in the South Florida region by providing tips on affordable living as well as house rehabilitation.

The Dolphins and AARP Foundation will work together with fans to “draft” their own community team and execute an event in their region. In addition to reaching out to the target market of 50-plus individuals, the Dolphins and the AARP Foundation intend to connect with the youth of South Florida through the AARP Foundation Community Service Academy. This week-long initiative will help high school students earn community service hours by giving back to their community.

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